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The digital marketing glossary > L > What is Lights out ad unit definition?

What is Lights out ad unit definition ?

The "lights out" ad unit is a video ad unit whereby the publisher’s website content dims when the video pre-roll begins to play.

The goal is to draw focus to the ad content as for Lighbox ad units.

The "lights out" term seems to have been coined by Yahoo.

An example of lights out ad unit:

Image credit Yahoo SEA specs.

 
Published on Tuesday 14 May 2013 (Authors)