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The digital marketing glossary > M > What is Madware definition?

What is Madware definition ?

Madware is an adware for mobile devices. After downloading a free app, a madware can deliver ad messages within different smartphone features. Ads may appear in photo albums, calendar entries, notification bars, etc.

Some madwares will also deliver audio commercial just before phone connection is made.

It is sometimes difficult to distinguish between ad alerts and legitimate alerts.

 
Published on Tuesday 15 January 2013 (Authors)