Marketing automation includes all the automation practices for the trigerring and the conduct of marketing campaigns with virtually no human intervention.
Fully marketing automation situations are generally in the field of digital marketing. In this context, after the configuration work and the initial development of the technical infrastructure, marketing automation campaigns can take place without human intervention.
The email is particularly suitable for marketing automation actions with sequences of messages that can follow an evaluation software download, a documentation request or be linked to an anniversary date.
Retargeting or cart abandonment recovery practices also are typical examples of marketing automation.