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The digital marketing glossary > M > What is Masthead ad unit definition?

What is Masthead ad unit definition ?

A masthead ad unit is a big digital advertising format displayed at the top of a webpage.

When displayed on desktops, the standard masthead is 970 X 250 pixels or 500 if expandable.

The masthead ad format has been popularized by YouTube.

The standard masthead on YouTube :

 

Other examples of mastheads :

 

 
Published on Thursday 27 November 2014 (Authors)