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The digital marketing glossary > M > What is Media plan verification definition?

What is Media plan verification definition ?

Media plan verification consists of verifying that the specifications of web media plans are respected.

The checking concerns:
- audience targeting choices
- capping options
- geographical targeting

Media plan verification is mainly used for some questionable ad networks where advertising choices are not always respected.

The checking is made in real time and operate on the same principles as brand safety tools

 
Published on Friday 5 October 2012, mis a jour le Friday 26 July 2013 (Authors)