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The digital marketing glossary > M > What is Medium rectangle definition?

What is Medium rectangle definition ?

Medium rectangle is one of the most encountered ad unit. Ad size is 300 X 250 pixels.

Medium rectangle belongs to IAB guidelines portfolio and his universal ad package.

An example of medium rectangle :

IAB ad specs for medium rectangle:

Medium rectangle has been observed by Adroll as its best performer format for retargeting (image source Adroll) :

 
Published on Monday 22 October 2012 (Authors)