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The digital marketing glossary > M > What is Merchant fraud definition?

What is Merchant fraud definition ?

In affiliate marketing context, merchant fraud is made of some actions that allow a merchant to not pay all due commissions to affiliates and to the affiliate network.

Merchant fraudsters disallow conversion tracking by manipulating conversion tags and pixels. They can also use abusive commission reversals.

Affiliate networks whose earnings are based on affiliate commissions prevent merchant fraud by testing procedures (e.g.,test orders).

 
Published on Friday 25 January 2013 (Authors)