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The digital marketing glossary > M > What is Metajacking definition?

What is Metajacking definition ?

Metajacking is a black hat SEO technique which belongs to SEO prehistory.

It consisted of using competition brand names to fill some HTML meta tags (i.e., keywords meta, description meta) originally used by search engine to rank websites.

It could also consist of stealing and copying the contents of the meta tags from a page that ranks well in search engine results

The practice has died out due to lawsuits and because these metatags are no longer taken into account by search engines for ranking.

 
Published on Wednesday 31 October 2012, mis a jour le Monday 15 July 2013 (Authors)