A -  B -  C -  D -  E -  F -  G -  H -  I -  J -  K -  L -  M -  N -  O -  P -  Q -  R -  S -  T -  U -  V -  W -  X -  Y -  Z - 



The digital marketing glossary > M > What is Mobile app install ad definition?

What is Mobile app install ad definition ?

A mobile app install ad is a mobile ad that offers a direct click to one of the mobile app stores (Google Play store, iTunes,..).

It favors impulse installs by allowing to install a mobile app with two clicks (one on the ad and one on the app store).

When app installs are tracked, mobile app install ads may be offered on a cost per install basis.

 
Published on Saturday 22 December 2012 (Authors)