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The digital marketing glossary > M > What is Mobile device fragmentation definition?

What is Mobile device fragmentation definition ?

Mobile device fragmentation is the phenomenon by wich an increasing number of mobile devices are used to access digital contents.

Mobile device fragmentation is explained by the ever growing number of smartphones models and versions on the market but can also take into account other types of mobile devices - tablets, Kindles, etc.

For content providers and marketers, mobile device fragmentation implies the need to adapt contents and technologies to different screen sizes and to different features and abilities.

For more details, see device fragmentation.

Published on Monday 15 July 2013 (Authors)