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The digital marketing glossary > M > What is Mobile fingerprinting definition?

What is Mobile fingerprinting definition ?

Mobile fingerprinting refers to the use of device fingerprinting techniques for tracking mobile devices and users.

Since there is no persistent cookie in mobile, marketers companies are left to use cookieless tracking methods like mobile fingerprinting based on probabilistic IDs. Mobile fingerprinting is an an alternative to deterministic device ID like Apple IDs.

Mobile fingerprinting may also be used for deterring and detecting ecommerce fraud.

The mobile fingerprinting process correlates many pieces of anonymous information from a user’s device. See device fingerprinting for more technical details.

Published on Friday 28 November 2014 (Authors)