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The digital marketing glossary > M > What is Mobile landing page definition?

What is Mobile landing page definition ?

A mobile landing page is commonly a landing page optimized for smartphone users (a landing page for tablet users can also be sometimes called a mobile landing page).

A mobile landing page can be needed as smartphone user experience suffers from sites not optimized for their form, size and resolution.

Mobile landing page can be used for ad campaigns displayed on mobile networks or PPC campaigns specifically targeted at mobile devices.

It is more complex to use mobile landing pages for email campaigns as it is not known on which device an email will be retrieved.

Published on Saturday 5 January 2013 (Authors)