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The digital marketing glossary > M > What is Mobile search definition?

What is Mobile search definition ?

Mobile search refers to web searches made from mobile devices, meaning mainly smartphones and tablets. It should be noted that part of mobile searches are made at home.

According to a 2014 eMarketer report, 2015 will see mobile search surpass traditional desktop/laptop search activity.

Search campaigns have to be optimized for mobile search with appropriate formats and mobile landing pages.

An example of campaign optimized for mobile search :

 
Published on Monday 8 December 2014 (Authors)