A multi-screen ad campaign is an advertisement campaign which is simultaneously displayed on an arrays of devices.
Most common digital multi-screen campaigns are displayed on desktop computers, smartphones and tablets.
On a broader perspective, multi-screen campaigns can also encompass TV and even outdoors or in-store digital billboards.
The use of multi-screen campaigns is a way to extent campaign reach but it requires also to optimize different landing pages or websites.
An example of multi-screen campaign offer:
Source image: GoldSpot Media