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The digital marketing glossary > M > What is Multi-screen ad campaign definition?

What is Multi-screen ad campaign definition ?

A multi-screen ad campaign is an advertisement campaign which is simultaneously displayed on an arrays of devices.

Most common digital multi-screen campaigns are displayed on desktop computers, smartphones and tablets.

On a broader perspective, multi-screen campaigns can also encompass TV and even outdoors or in-store digital billboards.

The use of multi-screen campaigns is a way to extent campaign reach but it requires also to optimize different landing pages or websites.

An example of multi-screen campaign offer:

Source image: GoldSpot Media

 
Published on Sunday 11 November 2012 (Authors)