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The digital marketing glossary > M > What is Mystery call definition?

What is Mystery call definition ?

A mystery call is a call made to a call center or a phone reception by an investigator of a performance monitoring company.

Mystery calls are intended to measure the quality of call handling (waiting time, operator welcome, etc.), the quality of request processing and the quality of leave taking.

Examples of services offered in the field of mystery calls:

Image credit DayMaker

 
Published on Sunday 10 May 2015 (Authors)