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The digital marketing glossary > N > What is NAP consistency definition?

What is NAP consistency definition ?

NAP consistency is a constraint imposed by Google for good local search ranking. Name Address and Phone number (NAP) have to be consistent across all online directories and listings for having a good placed in Google local results.

Of course, it is normal for a same company like a franchise or chain to have many addresses and phone numbers. But different phone numbers across the web for a same store implantation may confuse Google’s algorithm and penalize search ranking.

For this special reason, call tracking with DNI is sometimes considered as potentially hurting local SEO though well managed it is not really a danger.

Published on Monday 24 June 2013 (Authors)