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The digital marketing glossary > N > What is Newsletter portfolio definition?

What is Newsletter portfolio definition ?

A newsletter portfolio is a set of email newsletters offered by a company to potential subscribers. Some big Internet companies or websites may have portfolio of several dozens of newsletters.

Within a newsletter portfolio a company often favors additional and cross-subscriptions.

An example of a portfolio of 26 newsletters -later reduced to 13 :

 

 
Published on Monday 1 December 2014 (Authors)