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The digital marketing glossary > N > What is Newsletter sponsorship definition?

What is Newsletter sponsorship definition ?

Newsletter sponsorship consists of buying ad space on an email newsletter.

Newsletter sponsorship is a means to target niche markets and professional audiences. Rates are per issue or periods and based on the number of subscribers.

This media vehicule has some limitations :

- opening rates are uncertain
- ghost subscribers
- images blocking
- circulation numbers are usually unaudited
- .....

An example of newsletter sponsorship on IAB Smartbrief :

The sponsorship ad specs for the newsletter above :

 

A newsletter with sponsorship skin :

Another background skin newsletter :

 
Published on Tuesday 25 September 2012, mis a jour le Monday 1 October 2012 (Authors)