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The digital marketing glossary > N > What is Non-guaranteed display definition?

What is Non-guaranteed display definition ?

Non-guaranteed display advertising refers to ad inventory sold without a publisher or network engagement about the number of ad impressions delivered.

Non-guaranteed display has low priority in ad spaces allocation at ad server level.

Non-guaranteed display is an alternative and less stigmatizing appellation for remnant inventory.

For more details on non-guaranteed display, see remnant inventory.

 
Published on Monday 22 October 2012, mis a jour le Monday 24 December 2012 (Authors)