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The digital marketing glossary > O > What is O2O commerce definition?

What is O2O commerce definition ?

O2O commerce, aka online to offline commerce, refers to the process of finding and inducing Internet and mobile users to buy proucts and services offline.

O2O commerce is a way to integrate digital and brick & mortar retail.

For more details about O2O commerce, see 020 definition.

 
Published on Saturday 13 December 2014 (Authors)