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The digital marketing glossary > O > What is O2O platform definition?

What is O2O platform definition ?

O2O platform may have different meanings in ecommerce context.

First, an O2O platform is a website or mobile app that acts as a middleman between physical stores and Internet users. Groupon, Restaurant.com or others coupon and reservation websites or apps may be considered as O2O platforms.

O2O or online-to-offline platforms can also refer to technology solutions that let retailers and brands take advantage of the convergence of Internet / mobile technologies and product-inventory data for increasing in-store sales with online-to-offline (O2O) marketing strategies.

For more details see O2O.

 
Published on Saturday 13 December 2014 (Authors)