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The digital marketing glossary > O > What is Online access panel definition?

What is Online access panel definition ?

An online access panel is a sample group set up by a survey company and available for custom-built survey according to the profile of the sample searched by the company customer .

Online access panels are made of qualified Internet users and can sometimes count more than 100,000 members.

Online access panels have multiplied because of cost and delays reductions. Gradually, a large majority of traditional access panels have become Internet or online access panels.

 
Published on Sunday 23 September 2012, mis a jour le Tuesday 16 October 2012 (Authors)