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The digital marketing glossary > O > What is OpenRTB project definition?

What is OpenRTB project definition ?

OpenRTB project is a task force launched in 2010 to elaborate open industry standards to facilitate communication between buyers of advertising and sellers of publisher inventory through RTB processes.

OpenRTB was launched in late 2010 by a consortium of six companies representing both the buy and sell sides. The Open RTB Project became a working group within the IAB Advertising Technology Council and is now known as the RTB project.

For more details see RTB project.

 
Published on Thursday 27 November 2014 (Authors)