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The digital marketing glossary > O > What is Order bias definition?

What is Order bias definition ?

Order bias are survey bias by which responses can be affected by the order of answer choices.

Respondents tend to favour responses at the beginning and at the end of a list because they are more memorized. First items may also be choosen by respondents to save time.

Order bias are also an issue for web forms and scrolling menus.

Order bias can be took into account by choices randomization.

 
Published on Wednesday 10 October 2012 (Authors)