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The digital marketing glossary > O > What is Organic Facebook reach definition?

What is Organic Facebook reach definition ?

Organic reach is defined by Facebook as the number of unique people, fans or non-fans, who saw an organic post in their news feed, ticker or on the brand page.

Some agencies and brands consider only posts viewed in news feeds as organic reach.

A Group M Next study measured the impact of an Edgerank change on organic reach in November 2012.

 
Published on Wednesday 28 November 2012 (Authors)