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The digital marketing glossary > O > What is Out of band click tracking definition?

What is Out of band click tracking definition ?

Out of band, aka OOB click tracking, is an alternative method of ad click tracking that utilizes client scripting and the use of absolute URLs instead of classic redirects to send the browser to the destination site.

Out of band click tracking is rarely used.

 
Published on Sunday 18 November 2012 (Authors)