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The digital marketing glossary > O > What is Outsourced program manager definition?

What is Outsourced program manager definition ?

An outsourced program manager or OPM is a consultant in charge of an affiliate program management on behalf of a merchant or website.

An OPM differs from an affiliate network account manager because he is not an employee of an affiliate network, he works for specialized consulting firms or is independant.

According to the time of intervention, an outsourced program manager takes in charge:

- affiliate program initial design
- definition of terms and conditions
- affiliate network(s) choice or in-house solution deployment
- affiliate recruiting and filtering
- affiliate management
- fraud detection
- program relaunch
- ....

An example of OPM services:

 
Published on Wednesday 31 October 2012 (Authors)