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The digital marketing glossary > P > What is PII definition?

What is PII definition ?

PII stands for Personally Identifiable Information.

A PII is any data that could potentially help to identify a specific individual.

Some PIIs :

- names
- driving licence number
- social security number
- detailed address
- ....

In many countries strict privacy regulations are in place to limit or prohibit the use of PII for digital advertising and targeting.

For more details and examples about PIIs, see personally identifiable information.

 
Published on Saturday 29 November 2014 (Authors)