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The digital marketing glossary > P > What is PPC account manager definition?

What is PPC account manager definition ?

A PPC account manager works within a search marketing agency. His main responsability is to develop strategies and recommendations for clients’ PPC campaigns. He is also responsible for overall management of campaigns and report to the client.

In big agencies and for big client, the PPC account manager doesn’t manage the campaign in details on a day per day basis. This task is handled by a PPC account executive.

An example of job offer for a PPC account manager:

PPC account manager

 
Published on Monday 15 April 2013 (Authors)