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The digital marketing glossary > P > What is PPC ad definition?

What is PPC ad definition ?

A PPC ad is an ad charged to advertisers on a Pay Per Click basis.

Most often PPC ads refer to PPC search ads but the latter are only a kind of PPC ads. Most of Facebook and Twitter ads, retargeting ads and display ads on PPC networks are also PPC ads.

PPC ads may be display or PPC text ads.

 
Published on Tuesday 23 July 2013, mis a jour le Wednesday 24 July 2013 (Authors)