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The digital marketing glossary > P > What is PPC advertising definition?

What is PPC advertising definition ?

PPC or pay per click advertising is theoretically all forms of digital advertising whereby the advertiser is charged for each click and not for ad impressions. Click prices can be fixed by a dynamic bidding system or be fixed prices (according to ratecards or by a pre-campaign agreement with a PPC network).

Many forms of digital advertising are PPC advertising or are sometimes charged on a PPC basis:
- Paid search
- PPC for display
- Site-retargeting
- Search retargeting
- Other forms of retargeting
- Some ads on social media (Facebook, Twitter, LinkedIn)
- ...

In practice PPC advertising is more often used for reffering specifically to PPC search ads.

An example of PPC advertising offer:

 
Published on Wednesday 9 January 2013 (Authors)