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The digital marketing glossary > P > What is PPC text ad definition?

What is PPC text ad definition ?

As its name suggests, a PPC text ad is an ad charged to advertisers on a pay per click basis and only made of a text announce.

PPC text ads are mainly PPC search ads but can also be displayed on AdWords Content Network (AdSense partners), GMail and other networks.

PPC ads wich contain small pictures like Facebook ads can also be considered as PPC text ads.

A PPC text ad on a Google SERP:


PPC text ads on the right side of Gmail inbox:

See also PPC ad.

Published on Wednesday 24 July 2013 (Authors)