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The digital marketing glossary > P > What is PPV network definition?

What is PPV network definition ?

PPV network stands for Pay Per View network. Even though classic online advertising deals based upon CPMs are in fact pay per view - or per impression - deals, pay per view networks refers commonly to networks which offer advertisers to pay for visits on their homepages. Those visits are often provided by using pop-under tags to display homepages underneath requested content.

PPV networks are often plagued with fraud and it offers low quality traffic as visitors don’t have chosen to visit the advertiser home page - they don’t click on ads. For more details see impression fraud.

 
Published on Monday 12 August 2013 (Authors)