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The digital marketing glossary > P > What is Paid, owned, earned media definition?

What is Paid, owned, earned media definition ?

The paid, owned and earned media, aka POEM, is a tryptych representation of advertising and marketing exposures.

It differencies exposures or media according to the way it is gained and controlled by the company.

For more details about the "paid, owned, earned media model" see POEM.

 
Published on Monday 1 July 2013 (Authors)