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The digital marketing glossary > P > What is Paid social media definition?

What is Paid social media definition ?

Paid social media refers to all forms of marketing use of social media where advertisers pay for ad placement.

More common forms of paid social media are:
- Facebook ads
- promoted tweets
- Linkedin ads
- YouTube sponsored videos (if we consider YouTube as a social media platform).
- etc.

Paid social media may use traditional display formats or native advertising formats.

How agencies and advertisers use paid social media:

Paid social media

Image credit "Paid Social Media Advertising - Industry update and best practices 2013" VIzu - Nielsen.

 
Published on Wednesday 1 May 2013 (Authors)