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The digital marketing glossary > P > What is Parasitic marketing definition?

What is Parasitic marketing definition ?

Parasitic marketing may be defined as the fact of capitalizing on a famous event or even on a competitor’s campaign to gain visibility and advertising impact.

Some agressive forms of parasitic marketing belong to ambush marketing, but all parasitic marketing campaign are not ambush marketing.

The most common form of parasitic marketing is parasitic advertising. Parasitic marketing can also be seen as opportunistic marketing.

In digital marketing context, parasitic marketing can also refer to specific practises like affiliate paristism or advertising through parasitware or adware.

Some examples of parasitic marketing or indirect ambush marketing through advertising campaigns:

 
Published on Sunday 10 May 2015 (Authors)