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The digital marketing glossary > P > What is Passback tag or code definition?

What is Passback tag or code definition ?

A passback tag or code is an ad tag used on monetization platforms (retargeting networks) and ad exchanges for passbacking an ad impression. The passback code is often an AdSense tag.

For more details see passback process.

An illustration of how a passback code / tag is used when monetizing with a site retargeting network:

 
Published on Wednesday 12 June 2013 (Authors)