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The digital marketing glossary > P > What is Persistent cookie definition?

What is Persistent cookie definition ?

Persistent cookies, as opposed to session cookies, are cookies that are stored on the user’s hard disk and not deleted when the browser is closed.

Persistent cookies are used for retaining user preferences between different visits, for behavioral tracking and targeting and for web analytics purposes.

A lifetime or expiration date is set within the persistent cookie file.

For more details about permanent cookies usages and issues see cookie.

 
Published on Thursday 6 June 2013 (Authors)