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The digital marketing glossary > P > What is Personalized URL definition?

What is Personalized URL definition ?

A personalized URL, aka PURL, is as its name suggests a URL that points to a personalized landing page.

In some cases the personalized URL contains the recipient’s name but it can also be a non significant dynamic URL.

Personalized URLs are better for click trough rates and conversions.

For more details and examples about personalized URL, see PURL.

 
Published on Thursday 18 December 2014 (Authors)