A personalized landing page is a particular form of dynamic landing page where personalized and relevant informations are used for optimizing conversion.
Personalized landing pages can be built upon :
visitor’s company name in B2B context
Personalized landing page allow to welcome visitors by name and to pre-fill form fields for lead generation purposes.
In some cases, the personalized components are made not obvious for the visitor for avoiding a "big brother effect".
Evidently, personalized landing page requires the use of PURLs.
An example of perzonalized landing page with a pre-filled webform :
Image credit Easypurl.
Personalized landing page can also be used with direct mail and catalogs.
A personalized landing page beyond a direct mail piece :
image credit PrioritySmart.