Picture marketing is one of the 2012 digital marketing buzzwords. The picture marketing term emphasizes the role of images in digital marketing context.
Of course, pictures are of major importance since a long time in offline marketing, but some recent Internet developments have favored the picture marketing term usage.
Thus, picture marketing can evoke the importance of images in Facebook - for Timelines and posts - ,the development of Pinterest and the success of infographics for B2B or B2C purposes.
Optimizing product images on merchant websites can also be considered as belonging to picture marketing.
One of many applications of picture marketing concept: