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The digital marketing glossary > P > What is Pixel stuffing definition?

What is Pixel stuffing definition ?

Pixel Stuffing is the process of serving one or multiple ads in a single 1X1 pixel frame. Pixel stuffing is typical kind of ad fraud as served ads are invisible to the naked eye.

Pixel stuffing is often done through a 1×1 pixel frame at the bottom of a page.

Pixel stuffing should not be confused with cookie stuffing which is a fraud in affiliate marketing.

For more details and video illustrations of pixel stuffing, see impression stuffing.

 
Published on Sunday 28 December 2014 (Authors)