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The digital marketing glossary > P > What is Post view conversion definition?

What is Post view conversion definition ?

Post-view conversions are all conversions due to users who have seen an ad but have not clicked the latter.

Post view conversion tracking and attribution is a way to take into account advertising effects of an ad campaign among the very large majority of individuals who have clicked an ad.

For more details about post-view conversion and attribution issues see view-trough conversion.

 
Published on Sunday 24 March 2013 (Authors)