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The digital marketing glossary > P > What is Pre-home interstitial definition?

What is Pre-home interstitial definition ?

A pre-home interstitial is a particular form of interstitial ad format which appears before accessing the website homepage. The ad disappears after few seconds or can be closed by the visitor.

Streactly speaking a pre-home ad should not be called pre-home interstitial because it is not between two content page.

An example of pre-home interstitial:

 
Published on Tuesday 23 October 2012 (Authors)