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The digital marketing glossary > P > What is Preferred deal definition?

What is Preferred deal definition ?

In RTB and ad exchange context, a preferred deal is a way for a seller to offer an ad impression to one or more buyers at a fixed price before it is auctioned.

Within a preferred deal, if the buyer wants the impression it is sold at a fixed price even if the price is below that of a potential auction.

The preferred deal term is used in particular on DoubleClick Ad Exchange, on other ad exchanges the term more often used is private deal.

Published on Thursday 27 November 2014 (Authors)