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The digital marketing glossary > P > What is Premium video content definition?

What is Premium video content definition ?

Premium online video content normally refers to professional and / or high quality video content posted and broadcasted on the Internet.

Premium video is typically catch-up and on-demand TV programs offered by TV networks or video moguls.

As opposed to user generated videos, premium video content is seen and sold as a safer advertising vehicule for advertisers. It is better for brand image and brand safety.

Of course CPMs are higher for premium video placements and all networks or adexchanges claim to sell premium video content.

Published on Monday 6 April 2015 (Authors)