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The digital marketing glossary > P > What is Product accessibility definition?

What is Product accessibility definition ?

Product accessibility usually refers to issues of products localization on ecommerce websites.

Product access is generally optimized by menus and categories wording and content organization. It is also addressed by setting up an efficient internal search engine.

Like for a retail outlet, a poor produc accessibility means losses of sales.

See on this topic: searchandising

 
Published on Monday 24 September 2012, mis a jour le Tuesday 9 October 2012 (Authors)