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The digital marketing glossary > P > What is Promoted trend definition?

What is Promoted trend definition ?

Promoted trend is a Twitter ad offer which allows an advertiser’s hashtag or trend to appear at the top of the Trending Topics list on Twitter.

Promoted trends are marked as "Promoted."

Twitter does not give much details about promoted trends but some have been reported to be charged $120 000 on the US market for 24H. Premium days (Oscars night, Superbowl, election, etc) seems to cost considerably more.

Some examples of promoted trends:

See also promoted tweet and promoted account.

 
Published on Tuesday 22 January 2013, mis a jour le Wednesday 23 January 2013 (Authors)