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The digital marketing glossary > P > What is Pub-side file definition?

What is Pub-side file definition ?

Pub-side file is short for publisher server side file. Pub-side files are files that sometimes publishers have to host on their own domain for running ad which are embedded in an iFrame tag and wich have particular functionnalities (expandable or pushdown ads for instance).

Pub-side files are also a way for publishers to limit and secure the action of programming code used by some advertisers in their iFrame tags.

 
Published on Friday 23 November 2012 (Authors)