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The digital marketing glossary > P > What is Pure player definition?

What is Pure player definition ?

In eCommerce context, a pure player is a company that operates only on the Internet.

Amazon is the archetypal example of a pure player.

Internet pure players are often opposed to brick and mortars. Pure players are often assumed as being more agile and more responsive.

 
Published on Saturday 13 December 2014 (Authors)